Product Description
Cast your minds back to January 2020... Feels weird right, like a daydream of a life before, for 24-year-old Sigrid it meant being in LA working on the embryonic songs that would make up the hugely-anticipated follow-up to 2019's UK top 5 album, Sucker Punch, a firecracker of a debut that built on her BBC Sound of 2018 win and the top 10 success of the pulsating festival anthem Strangers. After returning to Norway, and then back to LA for more experiments in pop alchemy in March 2020, the pandemic hit and suddenly America was a day away from closing its borders, thankfully Sigrid escaped back to Norway.
During the following months she slowly crafted together the songs that would bring this album to life. One of the first singles from the album, Mirror, pulls off that very Sigrid trick of zooming in on the personal while keeping it open to interpretation. While its instantly addictive sky-scraping chorus of “I love who I see looking at me in the mirror” can be seen as a statement on body positivity, for Sigrid it was more about internal struggles after a crazy few years of being in the spotlight eversince she announced her arrival with 2017's immaculate Don't Kill My Vibe. Like that song Mirror is another banger that builds armour out of negativity. There is a sense of taking control that permeates through much of Sigrid's second album. It's a record that
deals with both the end of relationships and the start of new ones. With this second album, Sigrid has realised that music making is healing for her:that it's all she wants to do.
It was back in Norway last summer that the album really took shape, helped massively by the fact that superstar songwriter Caroline Ailin (Dua Lipa, Julia Michaels) –who Sigrid had been working with in LA at the start of 2020, together with Emily Warren –had moved to Denmark, with her new partner, producer Sly (Jonas Brothers, Dua Lipa). Once the borders between Norway and Denmark opened up last summer, Sigrid went and spent weeks with them writing and recording.
